You have a business idea that you recently came up with or maybe you have a business that you have been running for a while and you think it’s time to finally have an online presence in the form of a website. That’s great!, but since you are here you want to know the right steps to take before you take on this path. We have compiled 8 factors to consider when starting your first website
What does your site do?
First things first you need to identify the goals of your site like how it’ll help in the growth of your business and how it’ll help your clients. Your website should be based on what your target audience needs and not on your desires.
With the above out of the way you then need to set clear objectives for your website. Some websites serve as portfolios, blogs or e-commerce sites. This is the stage you identify what your site will be doing whether it’ll be a blog, an online shop or a magazine. it’ll be a rocky path starting a website with no objective.
What will you name your website?
The name of your site is one of the most crucial factors when starting a website. Your URL(uniform resource locator) address (www.proudgets.co.zw) should be so simple, easy to remember and align with what your business does. For example, your name is Proud and you want to start an online blog that gets information to the world for free your simple URL will be www.proudgets.com.
You should mention what your business does in the address for good SEO Scores. SEO is short for Search Engine Optimisation. Read more about it here. You should keep in mind that there’s a race for web address names so once you come up with a name you should act fast or it’ll be taken by someone just like that. Yes, like that someone might be taking your name right now.
Amount Of hosting storage space you’ll require?
If you are new to the world of websites you’re probably asking what the heck is hosting?. To simplify it, hosting is provided by Web Hosting Providers(WHPs) e.g GetHost, let’s look at these guys as landlords and they are renting us space to live which we have to pay rentals every month or once-off per year. You as the tenant you know how much furniture you have or plan to have as you get in the house so you can determine the amount of space which will be enough for you.
Web Hosting Storage is counted in Gigabytes just like on our computers/phones. This stage is where you’ll determine how much storage space you’ll need depending on the amount of content you wish your site to have.
Which domain extension is the best?
A domain extension is the one that comes at the end of a web address after the last dot e.g .com .co.zw .za .ca .shop .africa .tech. These can have specific uses, and you need to choose one that works for your business.
The .com domain extension is the most popular and the best but it can be tough to get a short and memorable .com domain name because it’s been around for so long and most of them would have snatched up already. Moving quickly is essential too as domain names get snapped up fast.
How will your website look?
With so many websites online your website has to stand out from the rest so it needs to have a unique look, like colours, logos and layouts. Simple layouts can make it easy for your audience to navigate through your website.
If your business doesn’t have a colour scheme already it can be difficult to look for colours for your websites as there are so many beautiful colours to pick from but if you have no clue this website can help pick colours that complement each other. This is a stage where you can bring in a professional web designer/developer to take care of the hard stressful things.
What level of security do you need?
Depending on what your site does your site needs to have some sort of security. The more serious your business is the more the security encryption you need.
For example, if you sell some products (or services) over the Internet, it would be desirable to raise the level of security for your site, with an SSL certificate. SSL will encrypt the communication between your site and the customer, which will protect important information, such as credit card number, and thus gain more trust from your customers.
Who will you host you site with?
With the number of web hosting companies on the rise it is difficult to choose who you should host with. In Zimbabwe alone, there’s an estimate of about 1000+ web hosting companies which is why you should go for a more reputable company which you can trust and depend on.
Avoid free hosting. Look for hosting with good customer support, which is available 24/7. Poor hosting affects a site in several ways. Slow loading can be frustrating for your visitors. Frequent non-availability and server errors are very bad for SEO optimization. If you have not yet decided on a hosting provider, We have lifted all the heavyweight for you. Here’s a list of Reliable Zimbabwean Web Hosting Companies.
How will you market your site to the world?
With so many social networks, such as Facebook, Twitter, YouTube & Instagram, only to mention a few which you should have a presence on. You can easily direct potential clients from there with paid adverts that lead straight to your website. You should post regularly on these sites to make it easier for people to find you and contact you.
Should you need help setting up your site from start, send us an email and we’ll help with professional advice free of charge. Powered by GetHost.