You must be a new web designer/developer and you have been coming across this three-letter acronym and you finally say I’m going to dig deeper on what it is. You found the right article.
What Is It?
SEO is short for search engine optimization, is the process of optimizing your website to get organic, or un-paid traffic from the search engine results page.
Still not getting it? Well look at it like this, it is when you go to the barber/salon for a hairdo, get new clothes so that you get your crushes attention. You do this to stand out.
How Does It Work?
Search engines like Google/Bing must deliver results on the search pages that are not only high quality but also relevant to what the searcher is looking for. In order to do this, search engines will scan/crawl different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.
Similarly, the search engines will scan your site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
How Can It Help Me/ My Site?
Let’s say you’re a company that provides hosting services in Zimbabwe. In order to get your content in front of the right people, you want to try to optimize your website so that it will show up as a top result for anyone who searches for the phrase “best web hosting company in Zimbabwe.”
Improving your SEO can work to expand your visibility on search engines. This helps you reach and engage a lot of potential clients for your business and can increase your chances of bringing in more organic traffic.
It is wise to optimise your site so that you don’t only rank high on Google/Bing search results pertaining to what you do, but also increases the chances of you getting more clients through your website. There are two types of SEO. You can read about them in this article.
S.E.O helps search engines to suggest your site to potential clients who would’ve searched a keyword on your website.